INDEPENDENT RESEARCH

AI visibility rankings for B2B software categories

Every vendor now wants to know whether AI names them when a buyer asks for a recommendation. Most of the answers circulating are anecdotal: someone runs a prompt, screenshots the result, and draws a conclusion from a sample of one. We build fixed prompt sets, run them across the major answer engines, and publish the rankings along with the method that produced them. Three indexes are live: shop floor execution (MES/MOM), architectural visualization, and simulation and analysis (CAE). Each one is free to read, and the underlying data is available on request.

Industry leaderboards

3 industries · 364 prompts · 14 buyer personas · 6 use cases · 5 engines · 1,344 responses · 12,003 source citations

See the full index →
112 prompts · 8 buyer personas · ChatGPT, Gemini, Perplexity · Run September 2026
Rank Vendor Score ChatGPT Gemini Perplexity
1Siemens Opcenter59.264.364.349.1
2Rockwell (Plex + FactoryTalk)40.547.337.536.6
3Tulip37.531.244.636.6
4Critical Manufacturing36.352.738.417.9
5Dassault DELMIA26.534.821.423.2
6SAP Digital Manufacturing24.427.722.323.2
7Aegis FactoryLogix15.520.516.19.8
8GE Vernova Proficy11.917.99.88.0
9AVEVA MES11.315.26.212.5
10MasterControl Mx10.49.813.48.0
Top 10 of 29 ranked vendors. Scores are the percentage of prompts naming each vendor, averaged across the three engines with each counting equally. Core MES and MOM vendors only. This measures AI visibility, not product quality or market share.
See the full Shop Floor Execution index →
Per-engine scores are shown on larger screens and in the full index.
HOW WE BUILD THEM

The methodology, and why it is published

No vendor names in the prompts

The vendor list in every index is an output of what the engines said, never an input to what we asked. No prompt contains a company, product, or brand name. This is what separates a ranking from a survey of names we already had in mind.

Buyers and use cases, not averages

A single ranking for a whole category describes nobody. An aerospace supplier under AS9100 and a fifty-person hardware startup ask about the same software and get entirely different answers back. We divide each category the way its market divides, by buyer persona or by use case, and run a full prompt set against every segment. The MES and visualization indexes use six to eight buyer personas, and the simulation index uses six use cases, from early design exploration to scaling simulation across a team. Each index publishes its segment leaderboards alongside the overall ranking, and the gaps between them are usually the most useful part.

Every engine reported separately

The major engines often disagree with each other in terms of which products are mentioned. In the MES index one product appeared in 12.5 percent of Perplexity prompts and none of the ChatGPT prompts. In the visualization index Lumion was named in 53.2 percent of ChatGPT prompts and 12.7 percent of Gemini prompts, while Unreal Engine ran the other way at 20.6 and 46.8. In the simulation index Gemini named PTC in 30.2 percent of prompts and Copilot in 8.7 percent. Compositing hides that, so every table reports each engine on its own alongside the combined score.

Source analysis reported

Being named and being cited are different things. We capture every source URL behind every answer and classify it, which makes it possible to tell whether a company is visible because the model learned it or because content exists and gets retrieved. In the visualization index, products released before 2015 were backed by a citation to their own vendor's site in 44.6 percent of mentions, against roughly 60 percent for newer products. Long-established vendors are carried by memory. Newer ones have to be found. The engines differ here too: in the simulation index, 90.9 percent of ChatGPT's citations pointed to vendor-owned sites, against 32.3 percent on Google AI Mode.

What it measures

Whether AI answer engines name a product, how often, on which engine, and for which buyer or use case. Every ranking here is built from what the engines said in response to a fixed set of buying questions.

What it doesn't measure

Product quality, competitive position, revenue, or market share. A vendor can be widely deployed and rarely named, and the reverse is equally possible. In the MES index, one vendor competing actively for real deals appeared in 2 of 112 prompts. In the simulation index, Keysight, which owns the former ESI Group crash, casting, and acoustics portfolio, appeared in 2 of 126. In the visualization index, Autodesk sells Revit, the most-named product in the entire study, and still ranks sixth among visualization vendors. Read every placement here as a statement about AI visibility, and treat questions of fit and quality as separate work.

FAQ

Which engines do you test?

Five so far: ChatGPT, Gemini, Google AI Mode, Microsoft Copilot, and Perplexity. Every index names the engines it used and records the model version. We adjust engines as their usage justifies the collection effort.

Can I see the prompts?

Yes. The full prompt set, persona and use case definitions, and underlying mention and source data are available on request to info@aeowrangler.ai.

My company is ranked lower than I expected. What now?

That is worth a conversation, and it is usually a more interesting one than it sounds. Low visibility has different causes, and the source data in each index often shows which one applies. Get in touch and we will walk through what the data shows for your company.

How do you decide who gets ranked?

A vendor has to be named in at least 6 percent of a category's prompts to make the ranking. Below that the difference between two appearances and one is noise rather than a competitive gap. Everything under the floor is still listed in the full report, unranked, so nothing named is thrown away.

Why do some indexes use buyer personas and others use cases?

Each index splits its category along the line where buyers differ most. In shop floor execution and architectural visualization, that line is who is asking, so those indexes use buyer personas. In simulation and analysis, it is the problem being solved, so that index uses six use cases, from early design exploration to scaling simulation across a team. Every segment gets the same number of prompts, so no single segment outweighs another in the overall ranking.

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