AEO Insights

The AEO Wrangler Blog

Practical thinking on AEO strategy, AI search visibility, and B2B marketing foundations.

What we publish here

These posts come from active client work and real research into how AI platforms behave: what they cite, what they ignore, and why. When findings change how we think about the discipline, we write them up.

Explore finding her company in a crowded AI world

AI rewards the marketing that was always worth doing.

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A glowing AI citation engine on a central rock, drawing bright amber streams from a crowded neon district of vendor pages, listicles, and comparison sites on the left, and cooler blue streams from a quieter classical district of trade media, research paper

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Who Gets Cited: Who AI is Listening to and Why

Empirical AEO studies show AI citing vendors and listicle sites over trusted analysts. Why structure beats authority at retrieval, and how long that lasts.

Animated illustration of the AEO Maturity Model, with a robot following a glowing path through Emerging, Technically Equipped, Unstructured Authority, and Cited Authority quadrants.

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How do you know if AEO is working?

AEO without measurement is just activity. This post walks through a framework and how to know what to do next.

Illustrated scene showing a confused marketer lost at a desert crossroads with signs pointing to Raw HTML, JSON-LD, and AI Answers, with an SEO road trip van in the background

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Dude, where's my schema?

JS-rendered schema is invisible to AI crawlers even when it passes Google validation. A finding from client audit work that could be affecting your site.

Explorer finding her company in a crowded AI world

Article

AI rewards the marketing that was always worth doing.

AI search rewards authenticity, trust signals, and genuine expertise. Here's why AEO is the catalyst for a marketing renaissance.

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