Ron Close is the founder of AEO Wrangler, where he helps B2B technology companies become visible and citable in AI-driven search. He brings 25 years of global marketing leadership across CAD, manufacturing, MES, and healthcare technology, including senior roles at Autodesk, Siemens, Graphisoft, and Bluebeam, and more recent work launching agentic AI products at venture-backed startups.
Ron's focus sits at the intersection most marketers miss: where brand messaging meets technical search infrastructure. He has spent his career translating complex engineering products into narratives buyers understand, and now applies that same discipline to how large language models read, interpret, and cite company content. His approach treats Answer Engine Optimization as a foundational layer of modern B2B marketing, rather than a tactical bolt-on.
Ron works with technology companies across North America and Europe to build durable visibility in an AI-first search landscape.